The keywords are the terms that people use to identify videos that deal with the topics they're interested in. They can be dry search keys, when they are composed of 1 or 2 terms and indicate generic topics, or long-tailed search keys, composed or more terms and which indicate more specific topics.
The appropriate use of keywords for Youtube allows you to: increase qualified traffic to videos
retain the public thanks to the best indexing of products
make your videos known to more people
underline the qualities and contents of their videos
help generate additional traffic for the website)
Youtube keyword research is a fundamental step to take to ensure that your content is easily traceable by people.
HEADING OF THE YOUTUBE CHANNEL
The channel header is the part that appears at the top and that a user sees when they land on your channel. You can customize it by inserting a slogan or the name of your brand. If you have a motto that well represents what makes your channel special, or an ideal catchphrase to make newcomers understand what they are up against, this is the place to position it.
TITLE OF THE VIDEO
The Title tag, just like for articles, is of considerable importance in providing Youtube with clear signals about the video content.
A good practice to enhance it is to insert the most relevant keywords to the left of the title to make them immediately visible.
If you operate in a very inflated sector, you can have the convenience to focus on long-tail keywords to better refine searches and indicate that your video is different from pre-existing ones on the same topic.
In any case, the title of the video should aim to attract the attention of visitors by making it clear at first glance why it is so absolutely special and indispensable!
DESCRIPTION OF THE VIDEOS
Just like the Description of the articles, the description of Youtube videos serves to provide important information to users about the content of the video.
In the description of the videos, you have to aim directly at the heart of the audience, at what people expect to find, to understand the exceptional nature of the content and the benefits it can offer.
A compelling description should be at least 250 words long and be as inviting and captivating as possible compared to visitors' expectations.
SUBTITLES
Subtitles are texts that can accompany the speech of the video and that can be generated manually or automatically from Youtube. In the second case, you can create a text version of the video containing the most relevant keywords for your business to attach to make the content clearer for Youtube.
TAG
Tags are important elements in bringing your videos to the attention of a large number of people who are not subscribed to your channel and who otherwise might not be aware of your content.
Youtube tags are words that describe the contents of a video.
They act as collectors of videos relating to a given topic: by clicking on these terms, users can then come into contact with a list of videos relating to the same topic.
Tags can be:
generic: they help to make the video appear among the related ones
specific: make it easier to locate videos in Youtube search
Tags are words that specifically indicate the topics the video is about. Uploading an untagged video is a limitation that greatly affects the visibility of your content. The tags in fact help the videos to be selected among those recommended similar; Although many other factors are important to the success of videos (watch time, number of visits and subscribers to the channel, etc.) they help define the overall topic of the video.
Possibly they should be inserted in order of importance, from the most relevant to the least relevant.
A good idea is to apply generic terms and others that are very specific, both to make yourself searchable to an audience interested in a general topic and to one interested in that particular topic.
The recommended number of tags for Youtube varies according to the kind of topic dealt with: the more themes it embraces, the more legitimate it would be to characterize it with more tags. However, you must stick to a reasonable number. It would be better not to put more than 5-6 tags to become too dispersive, starting with the specific ones and then moving on to the generic ones.
PLAYLIST
Playlists are groupings of videos related to the same topic: collecting your videos in playlists makes it easier for your visitors to identify a series of videos in line with their interests.
The name you give to the playlist is an additional signal on the contents that helps to make the videos easily traceable on Youtube.
TOOL TO CHOOSE YOUTUBE KEYWORDS
The analysis of keywords for Youtube is a very important activity. Choosing keywords allows us to improve the visibility of our videos on Youtube.
Here are some tools that help us in choosing the keywords for Youtube.
YOUTUBE ANALYTICS
The platform's Analytics entries offer first-hand insights into channel statistics, including videos that have garnered the most views, those that produce the most monetization, and understand which sources are the most visited.
This useful information is also accessible from the Creator Studio entry, which is also available as an app on Android.
SELF-COMPLETION OF YOUTUBE
The white suggest bar of Youtube works exactly like that of Google: starting to type the phrases that we associate with our contents we can see the long-tailed search keys that Youtube already knows and proposes to us as relevant.
GOOGLE TRENDS
Google Trends offers suggestions on both Google and Youtube search spikes, and we can use this free keyword research tool to find insights into the topics that are the most popular on the tube about our industry.
VIDIQ
VidIQ is a freemium extension for Youtube that helps you to understand why your competitors' videos are successful while yours are not, to identify factors that make videos viral, to analyze the engagement they produce, in the form of easy-to-use all-encompassing screens.
Thanks to this tool you can discover the search volumes of keywords on Youtube, most used tags, titles, and descriptions of sure impact to improve your videos and obtain useful information to guide you in their optimization.
KEYWORD IO
Keyword IO alternative tool that helps us find useful keywords to position our video on Youtube.
This tool allows us to query the YouTube suggestions and identify the search terms that begin with the word we typed.
Under each term, we can see a list of additional long tail words that we can use as tags to help index the videos.
UBERSUGGEST
Ubersuggest is a very practical tool that allows you to identify the keywords of interest on different search engines - including Youtube - and in different languages. It also shows the search volumes, the competition, and allows you to insert filters with which to exclude certain keywords from searches.
YOUTUBE KEYWORD TOOL BY AHREFS
Ahrefs Youtube Keyword Tool is one of the few tools that actually displays the search volumes of keywords for Youtube. It is possible to search in 171 languages.
The complete tool offers a 7-day trial for $ 7.
KEYWORD PLANNER GOOGLE ADWORDS
The Adwords Keyword Planner is obviously a very useful tool to identify the keywords with the most relevant commercial intentions in our field. We can use this tool to identify more suitable keywords in videos with a stronger commercial intent.
HYPERSUGGEST
Hypersuggest is an intuitive use tool thanks to which we can obtain lists of long tail keywords for different platforms including Youtube.
KEYWORDS EVERYWHERE
Keywords Everywhere is an extension for Google Chrome that allows you to identify search volumes for keywords from different platforms including Youtube.
It is a freemium tool that even in the free version allows you to show tags and search volumes for Youtube videos.
That's it for this time. I hope I have provided you with useful ideas to improve your vlogging activity in relation to search engines.
Now you can receive a flood of traffic at the flip of a switch!
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